Private Dining Room

Private Dining Room works with aspiring chefs and sommeliers to showcase the best local produce, boutique wines and highly creative menus, popping up Melbourne’s most unassuming venues.

Branding, UX, Web design, Development

Running a pop-up restaurant means that the online presence takes centre stage. Social media strategies were developed to build brand exposure and generate ticket sales, ultimately making the website a cornerstone of the business.

The website redesign focused on simplifying the checkout process, with removal the pre–entry page, addition of a content rich homepage and a ‘slipstream’ navigation, allowing users to reach the events page in a single click.