Private Dining Room works with aspiring chefs and sommeliers to showcase the best local produce, boutique wines and highly creative menus, popping up Melbourne’s most unassuming venues.

Running a pop-up restaurant means that the online presence takes centre stage. Social media strategies were developed to build brand exposure and generate ticket sales, ultimately making the website a cornerstone of the business.

The website redesign focused on simplifying the checkout process, with removal the pre–entry page, addition of a content rich homepage and a ‘slipstream’ navigation, allowing users to reach the events page in a single click. 

Branding, UX, Web design, Development