Kowtow
Elevating a mono-fibre clothing brand through the power of editorial ecommerce.
About
Kowtow is a Wellington-based fashion label committed to looking after people and the planet. Their garments are made entirely from 100% certified Fairtrade cotton, traced from seed-to-garment.
Client
Kowtow
Type
Digital
Location
Wellington, New Zealand
Year
2022
Studio
WeAreDigital.
Kowtow needed an ecommerce experience that could remove friction from their checkout flow and increase conversion, in the most tasteful way possible. A light, spacious and relaxed shopping experience aided in longer browsing sessions. The digital expression of the brand saw a shift in typeface to Pangram Pangram's Neue Montreal. A more dynamic editorial style layout and approach to imagery elevated the site, giving an almost print-like feel.
Outcome
