Sarah Todd
Reinvigorating a personal brand for a celebrity chef.
About
From humble beginnings Sarah Todd has worked her way up the ranks, with her first appearance on Masterchef AU. She went on to host her own TV shows airing to 156 countries, has guest cheffed at the Australian Open and other prestigious events, and is now the author of two cookbooks.
Client
Sarah Todd
Type
Branding, Digital
Location
Melbourne, Australia
Year
2020
Studio
Freelance
Sarah reached wanting to turn up the heat in her online presence, elevating her brand to realign with her values.
A discovery session reviewed the lay of the land and surfaced future ambitions which defined a number of requirements and stylistic goals.
The logomark reflects a classic confident approach, for an ultimate timeless appeal, paired with a playful type treatment and a vibrant palette.
We developed a suite of stationery and marketing collateral, Shopify website, and a social strategy.
Outcome